OUR TRIAL CONVERSION RATE
We have guided our customers through literally thousands of XL trials. We assist and engage with trial customers every step of the way, answering questions, gathering feedback, and guiding them in deploying XL in the most impactful way possible.
Justifiably, we are proud of the very high conversion rate for XL trials. Our goal is to calculate and present the conversion rate metric in a way that provides you with an accurate picture of what to expect from your 90-day trial:
Trial Conversion Rate Calculation
We complete over 200 XL trials per year. In fact, we encourage every new potential XL customer to start with a trial. That’s because our 12 week trial program is optimized to help you succeed. It is a great way to get started with XL. Every trial is placed in one of three categories after it ends:
- Our Buy category includes companies that purchase XL.
- Our Return category includes companies that went through the trial process and did not purchase XL. In other words, they tried XL and decided it was not for them.
- Our Excluded category includes companies that requested a trial but did not try or keep XL due to extraneous circumstances.
Three groups. Sometimes a company gets a little bit ahead of themselves, orders a unit for trial, and then realizes they are not ready. Either they:
- 1do not unbox or install XL (this happens in roughly 1 in 20 trials),
- 2don’t complete the trial because of strictly external circumstances, such as a change in management or corporate reallocation of budget (this happens in roughly 1 in 100 trials), or
- 3complete the trial and expressly state the intent to purchase XL at a later time, but do not yet have the funds approved (also roughly 1 in 100 trials). Once they come to a decision to purchase or change their mind and don’t purchase, they are moved from Excluded to either Buy or Return.
The current conversion rate is calculated with our trials from 2022 to 2024 as:
(Buy) / (Buy + Return)
